The Tata Group has made the offer to Bisleri for a stake acquisition which it wants to scale up eventually, and is very keen on the business as it would give the Tatas a massive foothold in packaged drinking water across the entry-level, mid-segment and premium packaged water categories, and a ready go-to-market network across retail stores, chemist channels, institutional channels, including hotels, restaurants and airports, besides bulk-water delivery, since Bisleri mineral water leads across each of these channels.
The Tata Group houses its consumer business under Tata Consumer Products Ltd (TCPL) which also sells packaged mineral water under the brand Himalayan and with brands as Tata Copper Plus Water and Tata Gluco+ in the hydration segment.