TMRW, a venture of Aditya Birla Group, collaborates with 8 digital-first lifestyle companies

TMRW, a project of the Aditya Birla Group, today announced partnerships with eight lifestyle brands that focus on the digital space. Within a few months of the venture’s start, several ties with new-age founders were forged. Over the coming years, TMRW will build a top technology-driven, digital-first “House of Brands” firm. TMRW has a revenue run-rate of INR700Cr+ with these eight brands on board, and it is on track to surpass an annual revenue rate of INR1,500Cr+ in the upcoming 12 months.

TMRW has established a strong D2C portfolio across multiple large and growing sub-categories across these eight brands:

Women’s Western Wear (Berrylush): Style forward, fast fashion brand for gen-z women
Casual & Expressive Wear (Bewakoof): India’s largest D2C fashion brand in expressive & casual wear for gen-z/millennials led by various pop culture & fandom trends
Women’s Casual & Western Wear (Juneberry): Emerging fashion forward brand for women focusing on casual wear occasions
Teen’s Occasion Wear (Natilene): Western wear brand for teen girls
Kid’s Wear (Nauti Nati): Premier kid’s occasion wear brand for girls & boys
Athleisure & Active Wear (Nobero): Youth focused D2C brand for active consumers. Trendy yet minimalistic products for fashion and functionality
Casual & Denim Wear (Urbano): Leading denim lifestyle brand offering quality and fashion at affordable price points
Casual Wear & Fast Fashion (Veirdo): Fast fashion brand in casual wear and streetwear for young men and women

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