HPCL already has its own lubricant brand, which would be added to the existing ones. The agreement calls for HPCL to manufacture, distribute, and market Caltex-branded lubricants in India. “This exciting partnership paves the way to leverage HPCL’s market leadership to add value via a broader, premium product offering to Indian consumers through synergies between HPCL and Chevron,” said Amit Garg, Director Marketing of HPCL.
“Chevron Brands International LLC (Chevron), a Chevron Corporation subsidiary, has signed a long-term trademark licencing agreement with HPCL. This agreement covers the licencing, production, distribution, and marketing of Chevron’s lubricant products under the Caltex brand, including Chevron’s proprietary Havoline and Delo branded lubricant products “They stated this in a statement.
The agreement calls for HPCL to manufacture, distribute, and market Caltex-branded lubricants in India. HPCL already has its own lubricant brand, which would be added to the existing ones. Brant Fish, President of Chevron International Products, commented on the agreement, saying, “We are thrilled to be working with HPCL to bring high-quality Caltex lubricants technology and performance to India. HPCL is a market leader in India, and we intend to build on the Caltex brand’s strength and our premium product portfolio together.”
“This exciting partnership paves the way to leverage HPCL’s market leadership to add value via a broader, premium product offering to Indian consumers through synergies between HPCL and Chevron,” said Amit Garg, Director Marketing of HPCL. “The long-term comprehensive cooperation we have with Chevron is based on HPCL’s success in the production, distribution, and marketing of lubricants. We are looking forward to a fruitful and long-term partnership with the Caltex brand in the Indian market “Garg continued.