After achieving widespread 5G coverage, Reliance Jio would likely sell its 5G smartphone between Rs 8,000 and Rs 12,000 in an effort to appeal to the general market of 4G smartphone customers, according to a research by Counterpoint Research. In order to bring “hundreds of millions of 2G feature phone customers to its 4G network,” Jio used a similar method with the Jio Phone Next 4G smartphone, which was jointly built with Google. “
Jio’s expansion and extension of its leadership in the 5G era will depend on the two-pronged strategy, as well. Jio will also be forced to release a low-cost 5G mmWave+sub-6GHz smartphone at some point in 2024 due to the widening price gap between the two technologies. As the cost differentials between the two have drastically decreased from an overall BoM (Bill of Materials) fitting standpoint, Jio will also be forced to release a low-cost 5G mmWave+sub-6GHz smartphone at some point in 2024, the research group added.